New Ume Logo Explained

Ume has a new logo, which will appear on the back of our packs soon. It is a symbol which comes from sacred geometry. It is said to hold ancient, spiritual value depicting the fundamental forms of space and time. This symbol can be found in all cultures and religions of the world. From Japan’s temples to the temple of Osiris in Egypt, pre-Islamic Dead Cities in Syria and Islamic mosques in Lebenon and Morocco. It is also depicted in 13th century Italian art, the Cosmati pavement in Westminister Abbey, in archeological sites of Peru and Mexico.


Emma Leafe